Interview with Alden Dale of Inverta [PODCAST]

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Yesterday I had the pleasure of sitting down with one of the most knowledgeable and talented martech professionals I have ever encountered. And, he lives in the Boise area, too! I met Alden Dale after a friend who had worked with him in the past recommended I grab some time with him.

I am so glad that we did connect.

He gave me some key advice and guidance as I began my own consulting adventure and connected me to a great client,, which turned into my next job.

Alden is a Senior Analyst and Technology Solutions Consultant at

Alden is someone I consider a mentor to me in this space. I am so grateful for the relationship I have with him and for the time he gave me to have this quick conversation. I hope you benefit from it too!

Listen in as we talk about how business leaders, marketers, and anyone interested in growth for their organization can leverage the latest marketing technology and digital marketing strategies to spark and nurture relationships.

  • How relationships have helped Alden get to this point in his career
  • Selecting tools and strategies for martech
  • Applying relational strategy to both martech and your interpersonal relationships for your career.
  • Do’s and don’ts for marketers using marketing automation.
  • The single most important relationship for his career thus far.
  • The most common mistakes he sees marketers make when it comes to martech.


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