Interview with Growth Pro, Derrick Hicks [PODCAST]

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I am excited to share this interview with a true growth professional. This week Derrick Hicks connected to talk digital marketing and relationships. Derrick is the current Director of Marketing at LeanLaw. A fast growing SaaS company focused on serving lawyers for billing and time keeping. He is a knowledgable and experienced martech and data professional. It doesn’t hurt that he’s also a real nice guy! 

Look up T-shaped marketers, and this guy is a great example of what to strive for.

Derrick knows data, he knows digital marketing tools, and he knows digital marketing strategy. I also happen to know that he happens to genuinely care about people and I’ve had the pleasure of getting to know this guy over the past year or so. I’ve brought many questions to Derrick and he’s always been super helpful and kind.

Here’s some of his background:

  • Sr. Digital Marketing Manager
  • Director of Digital Marketing TSheets
  • Director of Marketing at LeanLaw
  • Founder of DSticks

Needless to say, I am very excited to share what he had to say with all of you. 

Listen in as Derrick talks about:

  • His current marketing stack
  • Favorite martech tools for impacting relationships.
  • Levering digital marketing to spark, nurture, and build relationships.
  • A/B testing
  • Key relationships during his career.
  • Advice for digital marketers related to relationships and to digital marketing strategy
  • The relationship that has had the single biggest impact on his career thus far.

Here’s a few resources and links he references:

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