2x podcast

My Interview On Bill Caskey’s 2X Podcast


In March of this year, I spoke at the HRO Summit 360 conference in Dallas, TX.

I presented on how to create a successful inbound lead generation strategy. Bill Caskey was also speaking at the conference. We had the chance to briefly chat about inbound and sales and marketing alignment. A couple weeks later we chatted over the phone to dig in a little bit more on this topic and record it for his 2X podcast.

In the interview Bill and I chatted about:

  • The biggest mistake sales professionals make when it comes to digital.
  • How to get started with digital/inbound.
  • Overcoming the fear of creating content.
  • How to be successful while doing inbound.

I hope you enjoy listening and make sure you check out the rest of Bill’s 2X podcast episodes and subscribe.

Listen to the episode here. 

Tech, Relationships, and Processes with CEO & Founder of Bluematter, Ryan McInerney [PODCAST]

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I met Ryan during the time I served as the Director of Marketing at Employers Resource. In the professional employer organization and human resource outsourcing industry, it’s near impossible to talk growth and marketing without Ryan’s name coming up. And, the industry is better because of it.

We were lucky enough to attend one of his weekend workshops in Boca Raton, FL during a very strategic point on our company’s journey. The insights Ryan and his team presented, the questions they helped us ask, were key in helping us refine our brand image and messaging. The steps he helped us take helped put us on a path of exponential growth over the following years.

Since then, Ryan and I have maintained a great friendship. And, I am stronger professionally and personally because of it. After just a few seconds of listening to him, it will be easy for you to understand why.

It is my absolute pleasure to share some of Ryan’s insights with you. Listen in as we discuss:

  • How he found himself in the digital marketing space.
  • How he is filling a critical gap between in-house and marketing agencies with Bluematter.
  • The tools he uses on a daily basis.
  • The role context plays in digital marketing.
  • Behind the scenes of how they do ABM.
  • What he thinks marketing is really all about.
  • Why marketers should hangout with sales professionals more often.
  • His advice to other digital marketers today.

Ryan understands and discusses the parallels between relationships and revenue in a very compelling way. I hope he inspires you, like he does me, to stay focused on what really matters — people. And, the importance of not over-complicating your stack and having a guiding process for your digital marketing efforts.


Ryan and I will both be presenting at the HRO Summit 360 this month. If you’re in the PEO/HRO industry, I highly recommend checking out the conference.

Interview with Growth Pro, Derrick Hicks [PODCAST]

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I am excited to share this interview with a true growth professional. This week Derrick Hicks connected to talk digital marketing and relationships. Derrick is the current Director of Marketing at LeanLaw. A fast growing SaaS company focused on serving lawyers for billing and time keeping. He is a knowledgable and experienced martech and data professional. It doesn’t hurt that he’s also a real nice guy! 

Look up T-shaped marketers, and this guy is a great example of what to strive for.

Derrick knows data, he knows digital marketing tools, and he knows digital marketing strategy. I also happen to know that he happens to genuinely care about people and I’ve had the pleasure of getting to know this guy over the past year or so. I’ve brought many questions to Derrick and he’s always been super helpful and kind.

Here’s some of his background:

  • Sr. Digital Marketing Manager bodybuilding.com.
  • Director of Digital Marketing TSheets
  • Director of Marketing at LeanLaw
  • Founder of DSticks

Needless to say, I am very excited to share what he had to say with all of you. 

Listen in as Derrick talks about:

  • His current marketing stack
  • Favorite martech tools for impacting relationships.
  • Levering digital marketing to spark, nurture, and build relationships.
  • A/B testing
  • Key relationships during his career.
  • Advice for digital marketers related to relationships and to digital marketing strategy
  • The relationship that has had the single biggest impact on his career thus far.

Here’s a few resources and links he references:

Interview with Alden Dale of Inverta [PODCAST]

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Yesterday I had the pleasure of sitting down with one of the most knowledgeable and talented martech professionals I have ever encountered. And, he lives in the Boise area, too! I met Alden Dale after a friend who had worked with him in the past recommended I grab some time with him.

I am so glad that we did connect.

He gave me some key advice and guidance as I began my own consulting adventure and connected me to a great client, ZoomShift.com, which turned into my next job.

Alden is a Senior Analyst and Technology Solutions Consultant at Inverta.com.

Alden is someone I consider a mentor to me in this space. I am so grateful for the relationship I have with him and for the time he gave me to have this quick conversation. I hope you benefit from it too!

Listen in as we talk about how business leaders, marketers, and anyone interested in growth for their organization can leverage the latest marketing technology and digital marketing strategies to spark and nurture relationships.

  • How relationships have helped Alden get to this point in his career
  • Selecting tools and strategies for martech
  • Applying relational strategy to both martech and your interpersonal relationships for your career.
  • Do’s and don’ts for marketers using marketing automation.
  • The single most important relationship for his career thus far.
  • The most common mistakes he sees marketers make when it comes to martech.


Why This Blog Exists

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Wow… thank you! Thanks for checking out this post.

I view your time and attention as the greatest gift someone can give to another person. I do not take it lightly.

So, why would someone think to create another digital marketing blog?

There’s thousands of them out there!?

Well, let’s start there. This isn’t a blog about digital marketing.

This blog exists because of my personal mission to spark and fuel stronger relationships so that marketing professionals and businesses alike can reach their full growth potential and have a greater positive impact on their world and the people around them.

I started this blog because I have a passion for something and had to do something about it.


This passion is a priceless gift my incredible parents gave me.
They taught me that there are a lot of shiny objects to pursue in this life, but the most valuable thing you can pursue is relationship with other humans.

Yup, worth much more than money and my parents are some of the richest people I know.

Relationship is a unique lens that this blog will be looking through at the world of digital marketing, content strategy, marketing technology, SEO, and growth.

At the end of the day, if you aren’t successfully sparking and fueling meaningful relationships with other professionals and/or with your customers, you will not reach your full growth potential.

I want you to reach your full growth potential.
I want to reach my own full growth potential.
I believe this can only happen through meaningful relationships.

Relationships only happen when conversation happens. Good ol’ fashioned dialog.

You can have the most brilliant SEO hacks, the most well thought out and designed funnels, the best tech– but, if you aren’t creating relationships with all of it, you’ve got a problem.

Relationships establish trust, trust is the currency that pays for action.

Purchases, partnerships, contracts, learning, change, decisions of all kinds–they all grow from the same seed.

No relationships, no action.

I have spent the past eight years of my life passionately learning everything I can about digital marketing.

While doing marketing in the B2B space, nothing has impacted growth more than how effective I was at creating relationships.

Are you seeing a theme here?

So this, my friends, this is why I am starting a BLOG.

I want to create and strengthen a relationship with you. I want to help you create and strengthen relationships.

So, I invite you to join me as we spark some new relationships. Let’s talk shop.  Hire me to help your business grow. Have me speak at your next event.

My goal is for this relationship (yours and mine) to help you strengthen and seek out new relationships, or help your business establish and nurture relationships with your customers more effectively.

To help me accomplish all of this I am going to be sharing some ideas related to how relationships and marketing fit together and how relationships should impact everything you do related to digital marketing, marketing automation, content strategy, SEO, and growth hacking.

Sometimes, the ideas here will be my own. Sometimes, the ideas will be from people much smarter than me that I have the great privilege to know and learn from.

One great conversation with the right person can change the trajectory of your career.
One great conversation with a potential customer can change the trajectory of your business.

Growth is powered by relationships.

In order to have relationship, you need to be able to spark conversation.

When stripped down to their core, marketing and growth hacking are nothing but communication with the goal of creating a relationship.

Communication is how growth happens. Conversation. Dialog.

Technology has created new, powerful ways of connecting and communicating. There are new, meaningful ways to build relationships.

It’s a very exciting time to be in the marketing and growth space for this reason.

Why marketing tech and growth?
I know the digital marketing space. I do not even come close to being an expert on relationships. I have the best chance at creating relationships in this space in order to have the biggest impact I can.

Also, I believe marketers and growth professionals desperately need the reminder that, without relationship, no one will see hockey stick growth.

The greatest tools and tech will flatline your business if you do not understand how they are serving as a catalyst for your relationships.

We love talking about tools. But, if they aren’t serving to spark and nurture relationships, they won’t do jack.

Let’s talk about both.

If this sounds interesting to you, subscribe!

Let’s go on this journey together. Let’s dialog. Let’s grow.

Scott Brinker Says ‘It’s All About Relationships’

I recently got the chance to ask Scott about advice for aspiring professionals in the Martech space, and his take on relationships.

Check back soon for the post! Or subscribe to receive the update!