The company: ANLGR is one of the fastest growing startups out of Pittsburgh. We are like Fitbit meets Strava for fishing.
The role: Director of marketing
The goals: To build out a custom digital marketing stack and digital marketing strategy for a B2C SaaS company that will help them create an awesome user experience, attract more users, sell more connected devices, and empower data driven decisions. I will be helping them promote a three month tour following a pro Angler across 35 states, creating a content and SEO strategy, managing paid reach, and much more.
What you will find here: I will be wearing lots of different hats and doing my best to be a the full-stack marketer Anglr needs. I will be facing many challenges. I am going to be sharing my journey with Anglr and what I will be doing for the first sixty days with the company. I will share the ups and I will share the downs. There are lots of exciting opportunities for me to grow and learn as a marketer. I hope that sharing this journey will help you learn something, too!