Humility, perseverance and the willingness to learn are all characteristics required for every sales or marketing professional, yet rarely seen at the levels Spencer demonstrates.
I believe relationships are everything.
I want to help your business grow by leveraging the latest marketing technology and digital marketing strategies to enable your brand to spark and nurture relationships.
I’ve helped companies across the country grow and effectively communicate using current digital marketing tools.
I can help your company reach your growth potential, too.
Everyone has a story. I hope to hear about yours soon. Here’s a 30 second version of mine.
My personal mission is to identify the potential in people, brands, and processes to courageously develop them.
As a college student at Boise State University studying communication/part-time touring musician for an indie rock band, I developed an obsession with the fast-changing world of marketing and computer mediated communication. I realized what was only previously experienced face to face was now happening screen to screen. And, it was meaningful.
I wanted to be a part of this shift and have a positive impact on the conversations that were happening there.
So, I co-founded a digital marketing agency straight out of college. There, I learned how to be a well-rounded digital marketer. I consulted companies big and small including brands like Syringa Networks, Cabela’s International and many others. This experience shaped me into the passionate and constant learner of digital marketing I still am today.
Next, I jumped client-side and spent four years building an in-house digital marketing program from the ground up for Employers Resource, #11 on the Idaho Private 100. As the Digital Marketing Manager, our programs tripled traffic to the website and grew monthly lead generation by more than 3400%. By year three, half of all new revenue the company saw was from digital marketing.
In the middle of 2017 I began picking up some consulting gigs as a side-hustle. This is how I met Jon and Ben at Zoomshift.com. The relationship began as a contract gig, but we loved working together and I left my comfortable role at Employers Resource to join their team as employee #1. I took on the role of Director of Marketing at the company in November of 2017 to help them grow their revenue.
For the next six months I planned, organized, and implemented a high velocity of minimum viable experiments in order to identify potential growth channels and improve existing core channels. During this process I contributed to the company seeing an increase in their MRR by 15%, their free trial volume by 400%, and organic search traffic by 50%.
Spencer is patient, empathetic, and kind. He overvalues relationships because he truly cares about people. His curiosity and active listening skills give him a unique advantage to build trust with others quickly. Spencer’s commitment to understanding and helping people is at the core of all he does. He is authentic, fun, and easy to work with.
I had a blast helping ZoomShift identify their next best steps for growth and uncover some opportunities related to the product and integrations. At ZoomShift I learned an entirely new custom SaaS marketing stack, and gained valuable experience marketing a SaaS product in the B2B HR space.
In April of 2018, Nic Wilson (played drums with me in a high school band!) reconnected and looped me into a project helping their Pittsburgh based fishing tech startup create a growth stack and customer data pipeline. After working on this project as a contractor for two months, I was offered a full time position as Director of Marketing at ANGLR. Two months later in July of 2018 we closed a series A round of 3.3M in funding and the rocket-ship hasn’t slowed down since.
Now, I spend my days fishing for fishermen. Specifically, I attract and catch the most hardcore anglers in the country who want to measure and improve their fishing using our fishing intelligence platform. The company consists of a logbook app, connected tracking devices, and a community of anglers who are passionate about improvement. Tight lines.
Connect with me on LinkedIn. I would love to learn from your experiences and share with you some of mine.
